Cause and effect ads

Both of this ads won bonze on the Cuspide awards in Puerto Rico. This awards are given annually by the Advertising Agencies Association to the best advertising campaign. This is the one of the most important awards an agency can receive in Puerto Rico for their work.

This was a campaign to teach people that appeareance is not everything, that there's a human begin inside everybody. Not all the people walking on the street are LOCA (crazy, left) and VAGO (tramp, right) or homeless. On each of this images the main word (LOCA, VAGO) are filled with the story of each one of this person, who they are and what had they done in their lifetime. On the bottom said: Get close and meet me.

This ad is from the Red Cross. It's the background is an image of a hurricane. On the bottom under the palm tree said This is the can of the Red Cross. Contribute.